Swix - The number one choice for cross-country skiers

The quality brand originally from Norway was created with the aim of making the best ski wax in the world. After years of experimentation, the first line of ski waxes was created, making Swix an instantly preferred brand among professionals and recreational skiers alike. As the years went by, they expanded their range to include technical sports equipment and functional clothing. Currently, it is the most widely used brand among cross-country skiers also thanks to the fact that it is a quality product with a positive attitude towards nature. The widest selection of products in the Czech Republic can be found on the new e-shop swix.cz.

Reason for switching

The decision to switch was made for several reasons. The original solution needed a thorough redesign, where the client was faced with the limited capabilities of the platform. The goal was to refresh the e-shop swix.cz graphically and at the same time reflect the current needs of the customer in terms of UX/UI design. The client also felt shortcomings in the administrative management options and the blog or landing page editor, where their hands were often tied.

Lifestyle photos and original font

The minimalist design of the e-shop is based on large lifestyle photos and brand videos. The design also respects the manufacturer's requirements for communicating the brand's visual identity. So we worked with the predefined font and color scheme from the brand manual. The overall look is clean, clear and complemented by large product photos

Sample of graphic design of e-shop swix.cz

Connection and technology

The e-shop is connected to the Helios system, which provides fast and error-free data exchange. From the ERP we get all important product information, including detailed photos and features. CDN caching technology is deployed to ensure that the e-shop is accelerated to the maximum.

Interested in WPJshop?

Do you want to gain insight into the efficient administration of wpjshop and learn about other features of the platform? Contact us, we will be happy to send you a demo of the e-shop.