Reason for switching
There were several common goals. A beautiful store and a new visual style no longer matched the old design and an upgrade was needed. However, the look and feel was not the only change to the e-shop svetkaravanu.cz. Among the requirements for the solution were high quality and diverse filtering, the ability to connect to feeds from multiple suppliers, the creation of language mutations, the integration of new tools, a sophisticated customer program and many other features. In short, to raise the level of the website for the ability to compete in the coming years in the Czech Republic and other countries.
Mobile first design and comprehensive design
The visual design of the e-shop reflected the new corporate design manual, where the setting of colours, fonts and images was perfectly handled. Here too, we chose a mobile first approach, where we first fine-tuned the display on mobile devices and then created the design for the desktop. The current mobile version can resemble a mobile app in its layout. The bottom menu makes it easier for the customer to access all the important parts of the shopping process, of course, there is simple filtering and search, complemented by large icons and buttons. The complete graphic design of the e-shop included almost 60 pages and the mobile device accounted for more than half of them. The Heureka rating guides the customer from the homepage to the product detail, where we can also find a product description, manufacturer information or advice. The e-shop also features a rich magazine full of quality content. We have concentrated on making the magazine engaging and clear, and of course the possibility of assigning labels to articles is a matter of course.
Connections and tweaks
The new solution includes a host of features such as product gifts, discount vouchers, hire purchase, advice and a smart accessory menu for a more enjoyable user experience. The e-shop is connected to Altus Vario, where there is robust two-way synchronization using VarioSOAP. So we sync stock, campaigns, pricing, in short everything that Vario allows. In addition to the Czech version, the solution also has an SK version in the form of an e-shop padabo.sk and a mutation for Poland is also planned. It is a solution for B2C, but also B2B, where the latest B2B module is deployed, which will allow merchants to shop comfortably and quickly. Last but not least, the Incomaker solution for digital marketing automation is also connected here.
Interested in WPJshop?
Do you want to gain insight into the efficient administration of wpjshop and learn about other features of the platform? Contact us, we will be happy to send you a demo of the e-shop.
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