Horsefeathers: this e-shop is not nonsense

5. 03. | 916x seen

After the revolution, we in Czechia didn't even know what a board was and why we should ride it. Every now and then there were a handful of guys and girls who wanted to try new things. Among them were enthusiasts from Pilsen, Hanuš Salz and Pavel Kubíček. They both had the same passion for snowboarding and together they founded the now well-known clothing brand Horsefeathers. Their colourful story was recently published on Czechcrunch, we recommend you read it and find out how the name came about. But for now, let's take a look at their new e-shop.

On the Horsefeathers wave

The truth is that the guys, now gentlemen, from Horsefeathers are really cool. That's why the cooperation was mutually rewarding and went well. In 3 months, we launched a new e-shop in 3 languages, which got closer to our customers, mainly thanks to a fine-tuned mobile version. While the graphic designers worked on the design, the developers converted the data from the old e-shop and seamlessly connected the new shop to the Solitea Vario ERP system where the company keeps its accounting and agenda.

When the functionality of materials needs to be highlighted

Adrenaline sports enthusiasts have built their business primarily on quality and design clothing that reflects the needs of snowboarders. From practical pockets to fibre technology and fit, the clothing has a lot of different features. How do you highlight the important stuff while keeping the administration clear and fast? We've created a product map and added sorting templates on the product detail as needed. Contrast-based graphics also play a big role in product presentation.

Features, functions and technologies described in a clear and direct way on a specific product.

Minimalist graphics based on lifestyle photos and contrasts

Good things just need the right space to make their quality stand out. The graphics are very minimalistic, based on bold typography and contrasting black and white. Everything is complemented by lifestyle imagery of pro surfers. The extensive prototype included up to 42 designed pages and scenarios. This allowed us to create, for example, an impeccable outfit module where Horsefeathers advises on what goes well together.

Or module sets where you can choose a jacket and trousers for a great price.

This e-shop is not for the old

That's a joke, of course. Horsefeathers has a wide target audience. It is primarily adrenaline sports enthusiasts, where there are different age groups. But the fact is that they are always very progressive people who like new and fast things. That's why we've tweaked not only the filtering in the mobile version, but also the catalogue and product detail so that riders can buy a new jacket, for example, in the lift queue.

I'm going to read the article about Horsefeathers on Czechcrunch
I want to check out the Horsefeathers e-shop